SXSW is over, and if you’re anything like myself then you’re probably pretty happy that this 2 week long cluster duck (as my iPhone likes to call it) has come to a close. While most people spend the majority of their time during SXSW standing in line for shows and free booze, I spend most of my time staring at the people standing in line for shows and free booze. I guess you could say I’m sort of an outsider looking in when it comes to music festivals these days. I do enjoy live music every now and then, but I find SXSW to be a difficult beast to slay in terms of cost and reward. I use my energy at SXSW to meet new people and take photos, mostly because I’m impatient (and perhaps getting a little old), but also because that’s what I get the most joy out of doing.

I’ve been documenting the style at SXSW for a few years now and I’ve definitely watched it change.  What I find interesting about the fashion you see at music festivals, is that it is a direct reflection of the music. A few years ago the street style at SXSW was predominately hipsters in cut off jorts along with rockers and metal heads wearing leather jackets in 80 degree weather.  Those looks do still exist to some extent.  However, SXSW continues to bring on more hip hop and DJ acts to the lineups causing the street style to take on a much more mainstream, as well as a hip hop look.  Let’s just say the number of white girls wearing gold chains was at an all time high this year.

What I do think was missing from this year’s SXSW was an influx of fashion-forward trend setters.  Finding people worthy of photographing was a little harder for me this year as there was really nothing but a handful of gems in Lady Gaga’s vomit haboob. But, I sought out the polished stones and washed them off for you:

Denise Marquez, El Paso TX

Chelsea Coggins, Austin TXNina Nesbitt, ScotlandLucy Morrison, AustraliaHoney, Memphis TNThe Dolls, NYCRaquel Buscabulla (the most stylish pregnant woman I’ve ever seen)Alex Park, Austin TXLindsey Kennedy, Lawrence KSAmanda Rhodes, Austin TXEn, NYCJenny Woys, Austin TXTaelor Ray, Austin TXSam Lao, Dallas TXAmanda Gilbert, Los Angeles CARuby Kendrick the Rabbitfoot, Athens GAKierra Wimberly, San Antonio TX

Joanna Wilkinson

keep austin stylish

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  • Jesssica

    Amen, Anne Marie!

  • Anne Marie

    Some great pics but i can’t help but notice ALL of these girls are size 0, featuring all shapes and sizes would be appreciated as there was so much amazing fashion in town this past week!

    • Joanna

      Purely coincidence of course. I never discriminate with my street style photos on weight, race, age, etc. Check out my past street style photos. But also, I have to say that while none of these girls are obviously plus size, to say they are ALL a size 0 I think is a little extreme. But I understand your point and your concern.

  • Lee Anne

    You captured it so well!

  • Janie

    Thanks for all the great photos!!! Great fun to see what I missed!!