Besides RSVPing to hundreds of parties and giving your liver a pep talk, your preparation for SXSW should also include some serious thought about your wardrobe.  What you wear during SXSW is important for several reasons.  For one, you will probably be meeting a lot of new people, and let’s be honest, appearances do matter. Looking good will not only catch people’s eye, but can also make you more memorable.  And secondly, SXSW is a test of your physical endurance, so comfort is definitely a factor.  Here are my suggestions of things that will keep you both stylish and comfortable during SXSW.  And keep reading for some helpful tips from more local SXSW veterans…

Shoes For The Girls

The key to your comfort is your shoes.  Boots really were made for walking, and I would go with a comfy flat pair.  But if you want height, definitely opt for a platform heel.  Even a 5 in. platform heel after hours of walking and standing will be more comfortable than a heel without a platform.

Jeffrey Campbell “Everly”, available in black at Feathers and more colors at Solestruck

Gee Wa Wa “Gemma”, Solestruck

Adidas “Kitt”, Solestruck

Shoes For The Boys

LunarGrand Wingtip, Cole Haan

Acne Adrian Plastic, Solestruck

Generic Surplus X Obey Propaganda, Solestruck

Handy Bag For The Girls

One of the few times you can get away with wearing a fanny pack is SX, so why not take advantage of it? A backpack is also a good choice if you want a comfy way to carry all your freebies.

Cher backpack, Nasty Gal

Drifter studded belt bag (way to make it sound cooler than it really is, Nasty Gal. It’s called a fanny pack), Nasty Gal

Handy Bag For The Boys (Or Girls)

This is the best bag for sneaking in things (shhh) because it has so many different compartments.  I stole it from my friend to use during ACL and it was magical.

Orange Hobo Cary-All, Betabrand

Sunglasses For The Girls

I’m a huge believer in the power of a good pair of sunglasses.  Many people don’t like to spend a lot of money on sunglasses because they fear they will break them or lose them, but as long as you make sure and keep a sunglasses case in your bag then you won’t have that problem. But, if you do end up losing yours, there will surely be some free ones (with some logo all over the sides) being passed out nearby.

Illesteva, Net-a-Porter

Alexander Wang, Net-aPorter

Linda Farrow, Net-a-Porter

Illesteva, Net-a-Porter

Sunglasses For The Boys

Frame Black Gradient Handmade Sunglasses, Acne

Original Wayfarer, Ray-Ban

Edgeworth, Warby Parker



Having fun is always more important than looking cool.  So if all else fails, just smile and keep drinking the free booze.  You really can’t go wrong.  Oh, and be prepared for bipolar weather changes.  It’s not a bad idea to keep a pair of tights in your bag for when the temperature randomly drops 20 degrees within an hour.


Joanna Wilkinson and Tyler Neal

keep austin stylish