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SX is almost here! Here’s my roundup of all the fashiony type events that you won’t want to miss during SXSW this year (most of them are FREE.)  Check back as I’ll be updating this list throughout the next few days…

Style X

Style X is back this year! Err, the name is at least. Unlike the big retail event which premiered back in 2011 and included pop up shops and runway shows in addition to speaking panels, Style X this year is scaled back to simply encompass all the fashion related interactive events.

Here’s a list of all the Style X panels happening during the Interactive portion of SXSW (Friday Mar.7 – Tuesday Mar.11), which you will need an Interactive badge to attend:

Style X Panel Schedule

Some highlights include Nasty Gal founder Sophia Amoruso, and TOMS founder Blake Mycoskie.

Other Style X Events:

Style + Tech Meetup
SXSW Interactive’s Publicist and Style Programmer, Kelly Krause is hosting her 3rd annual Meet Up for style + tech mavens.
Sunday, March 9, 5:00PM – 6:00PM
Proof Annex – 711 E 6th St

Decoded Fashion at Wanderlust  Neiman Marcus and Decoded Fashion will host a half day of panels, speakers, mentorship opportunities and a lounge at Wanderlust. Tuesday, March 11 from 9am-12pm, Wanderlust 206 E 4th St

Lifestyle & Fashion Blogger & Brand Meet Up

Monday Mar. 10th 11am-12pm

InterContinental Stephen F. Austin Ballroom B 701 Congress Ave

badge required

Another chance to mix and mingle with fellow lifestyle bloggers, fashion bloggers, and brands, presented by Camille Styles and Indiana Adams. More info here:

CUSP by Neiman Marcus on Rainey

Thursday Mar. 13th 12-8pm, Friday Mar. 14th 12-8pm

78 Rainey St.


Live music, plus these awesome ladies will be speaking, um HELLO DEBBIE HARRY!:

·         Sanya Richards-Ross, Olympic track and field Gold Medalist
·         Cameron Russell, model and founder of Interrupt Mag
·         Jessamyn Rodriguez, Founder of Hot Bread Kitchen
·         Katherine Schwarzenegger, bestselling author
·         Debbie Harry of Blondie
·         Marcie Allen, MAC Presents president
·         Lily Cole, actress and founder of

Renegade Craft Fair: SXSW Edition

Thursday Mar. 13th – Saturday Mar.15th noon-8pm

Palmer Events Center


200+ makers and artists, music, food trucks, and booze. More info here:

 American Icon Rock N Roll Mall

Thursday Mar. 13th – Saturday Mar. 15th 2pm – 2am

Spiderhouse Ballroom

$10 tickets

70 bands + 30 vintage clothing retailers with pop up shops – an awesome combo of live music and shopping, buy tickets here:

Viva La Vintage Party

Thursday Mar. 13th 2-5 pm

Co-Star, 1708 S.Congress


 Eloisa Vintage and Archive Vintage pop up shops, live music, and free booze at one of South Congress’s best boutiques. FB event page:

Bright Futures Day Party

Saturday Mar.15th 1-7 pm

Charm School Vintage, 2109 E.Cesar Chavez


Live music, free food, and free booze at one of Austin’s best vintage boutiques. More info here:

Billy Reid + Weather Up Shindig

Wedensday Mar. 12th – Thursday Mar. 13th, 11:30 am – 8pm

Weather Up, 1808 E Cesar Chavez Street

free with RSVP

This is only sponsored by Billy Reid and is taking place at Weather Up, so there won’t actually be any shopping at this event, but there’s bound to be stylish looking hot dudes at this one (you win if you can figure out which ones are gay and which ones are straight without embarrassing yourself.) Full lineup and RSVP here:

Shinola Trunk Show at By George

March 7 – 16 (Store Hours: Mon-Sat, 11am – 7pm; Sun, 12-6pm)

By George SoCo, 1400 S.Congress


The Detroit-based company will offer a wide variety of their handcrafted men’s and women’s watches, leather goods, journals, and more

Urban Outfitters Afterfest/Making Time

Mar.15 Saturday 10pm – 4am

Scholz Saengerrunde Hall, 1607 San Jacinto

free with RSVP

Maya Star Princess Party

Mar. 13th Thursday, 1-9 pm


Jewelry trunk show and braid bar, FB event page RSVP:

Laced With Romance and Fauve & Hunter

Mar. 14th Friday – Mar.15th Saturday


Laced With Romance has found a new home at RVRB Records at 2407 E. 7th St.! The shop will mostly focus on the Laced With Romance design label Dust & Drag, but will also house a small curated selection of vintage. Their opening party will also have pop up shops by Fauve & Hunter, Miss Mostess, live music, and booze.


Check back as I’ll be continuing to update this post with more events as they pop up!

Joanna Wilkinson
keep austin stylish