In a creative and whimsical effort to encourage adults to experience a little wonder (and their product), Sleepy Jones is giving away free pajamas across America. The sleepwear brand, which specializes in super cute and classic pajamas that look like something you might wear all day long while eating croissants and drinking coffee while working on your latest children’s book, has partnered with filmmaker Van Neistat to document this inventive marketing campaign…
In various locations across America, large red balloons will be filled with Sleepy Jones pj sets. Whoever finds a red balloon gets to walk away with a comfy set of pajamas (and also a fun story to tell about the time they discovered a giant red balloon with a pair of pajamas inside.) The locations will be announced on the brand’s Instagram, but (shhhh) I heard a secret that a balloon will be popping up somewhere in Austin this Saturday so I had to share. They may have actually told me where the balloon will be, so if you’re really eager, you can leave a comment below and ask for a hint.