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Its name alone is reason to favor the new boutique on 5th and Lamar, “MYNTE“, over its predecessor “Touch of Sass.”  For the last few years I have been cringing every time anyone mentioned the boutique “Touch of Sass” purely because of its name.  There are a few more reasons though, besides its fresh moniker, that this updated boutique may feel like an upgrade.  Handbags and accessories feel like the main attraction at MYNTE.  Rebecca Minkoff handbags in various styles and colors line the walls, and unique jewelry pieces fill the cases.

Personally I’m not usually a big fan of new jewelry and am generally more attracted to vintage and antique pieces.  But, one of my favorite things at MYNTE has to be their collection of jewelry from Lionette, a line based out of NYC that you won’t find anywhere else in Austin.  Lionette has an eclectic vibe that still maintains the right amount of femininity.  I fell in love with the Lionette statement making necklaces right away, however with each piece carrying a heavy price tag of around $500, I doubt I’ll be making too many Lionette purchases.

MYNTE also carries several lines from local Austin designers including the colorful and classy clothing from Michelle Weisman of 81 Poppies, and the hand dyed scarves from one of my favorite ladies in Austin, My-Cherie Haley of Shimmer and Bliss.  MYNTE owner Angela Hampton and buyer Jordan Elkins say they have concentrated on stocking high quality merchandise that is also environmentally-conscious and lines that are predominantly made in the U.S.  MYTNE celebrated their launch with a party last Wednesday that brought out a large crowd, that appeared to mostly consist of Austin West siders.


Joanna Wilkinson

keep austin stylish