Style has always been a part of SXSW unofficially. Because southby brings in people from all over the world to Austin, there is always an array of interesting fashion to be seen. And anywhere music and film go, fashion and style will always naturally follow. But while past years have seen fashion in the shadows of the music, film, and interactive of SXSW, 2011 marked the beginning of style becoming an official part of the popular festival with StyleX.
I wasn't exactly sure what to expect from StyleX seeing as it was its first year. However, I did secretly have high hopes for the event. I love that fashion is gaining importance in Austin, and I love getting to be a part of the growing interest in style. So, I was greatly pleased to see StyleX be born, and was also happily surprised at the turnout for the event. Seeing as no one really knew what to expect of the caliber of the event, there was a pretty decent crowd at StyleX. My question though after my experience at StyleX is, will the crowd continue to grow next year and will StyleX eventually become as relevant to the regular SXSW festival goers?
