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"HUGGIES® gets fashion forward with new denim diaper design to help your baby stay trendy while keeping dry."

Umm what the hell is going on here?? Why do we need babies to look like they are wearing jean shorts?  My friend James found these in a store in New Mexico and sent me this photo.  Have y'all seen these in Austin yet?  Apparently they came out a couple of months ago so I don't know why I am just now hearing about this ridiculousness.  Check out this hilarious commercial:
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